The ultimate driving experience is not achieved through broad strokes or clever shortcuts; it requires attention to detail and unwavering commitment to perfection. Every element, every choice, and every moment must be thoroughly considered and then elevated to its most refined state. This is the inspiration and driving force behind Bayerische Motoren Werkes – BMW’s most elegant range of driving machines.
The new BMW i7 combines a ground-breaking design language, driving dynamics and the latest generation of technological innovations. The VIP lounge experience in the spacious interior fascinates the driver as well as the passengers with details such as the BMW Interaction Bar or the 31.3'' BMW Theatre Screen with Theatre Mode. As the world's first fully electric luxury saloon, the BMW i7 brings innovative driving pleasure to the road with more than 372 miles.
The BMW 8 Series range includes the smart, sophisticated and sleek Coupé with beautiful aerodynamics and standout features including narrow headlights, a new double-bubble roofline, brilliant 20-inch alloy wheels, and an eye-catching M rear spoiler. It’s BMW’s first-ever luxury sports car with quality built into its DNA. The range also includes the shapely Convertible with a stylish soft top roof that opens in just 18 seconds, as well as the all-new four-door BMW 8 Series Gran Coupé. A choice of premium materials and trims, as well as immersive ambient lighting, also ensure the interior reflects the quality aesthetics of the exterior.
The all-new BMW 7 Series is a head-turning masterpiece with an unmissable presence out on the road. Muscular, determined, confident and with all the very best driver comforts, you can sit back, relax and enjoy the power of this luxurious Saloon.
The first-ever BMW X7 is the elegant fusion of presence and personality. Despite its majestic appearance, it gives an impression of lightness and agility thanks to the puristic design and athletic styling. At the same time, the considerable spaciousness of the interior offers a pioneering interplay of exclusivity, functionality and freedom – incomparable comfort all the way to the third row of seats. Charm is its essence. Elegance its character.