THE NEW BMW 7 SERIES & BMW i7.

For almost five decades, the BMW 7 Series has been at the forefront of luxury, technology and innovation. Now, the latest BMW 7 Series takes another step forward, becoming the first luxury BMW to bring technologies from the Neue Klasse into the flagship range.

Available with a choice of combustion, plug-in hybrid and fully electric powertrains, the new 7 Series gives you the freedom to choose how you experience luxury. At the heart of the range sits the fully electric BMW i7, offering the same unmistakable presence with an electric driving experience and over 720 km (447 miles) of WLTP range.

LUXURY, REIMAGINED.

The new BMW 7 Series makes an impression before you even step inside. Its imposing proportions, illuminated BMW Iconic Glow kidney grille and distinctive crystal headlights create a confident new interpretation of BMW luxury. 

Inside, everything is designed around comfort. Premium materials, spacious seating and sophisticated lighting create a calm, welcoming environment, while the latest BMW technology puts entertainment and information at your fingertips. 

For passengers, the experience can go even further with the optional BMW Theatre Screen, bringing an 8K entertainment experience to the rear of the cabin.

TECHNOLOGY THAT MOVES WITH YOU.

The new BMW 7 Series brings the latest generation of BMW technology to every journey. BMW Panoramic iDrive creates a more intuitive digital experience, while BMW Operating System X keeps key functions, navigation and entertainment seamlessly connected.

Advanced driver assistance technology is designed to make driving and parking easier, with intelligent systems able to provide support in a range of everyday situations.

And with a choice of efficient combustion engines, plug-in hybrid models and the fully electric BMW i7, the new 7 Series puts the future of driving firmly in your hands.