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BMW is preparing to reshape the future of mobility and it’s coming faster than you might think. Enter the BMW Neue Klasse: a ground-breaking leap in design, performance, digital intelligence, and sustainability that is set to define the next generation of driving pleasure.
Slated to hit the roads in 2025, the Neue Klasse isn't just a car — it’s the embodiment of everything the future of BMW stands for. Electrified, digital, and circular by design, the Neue Klasse sets a bold new standard for what premium mobility should look and feel like in the coming decade.
Its striking proportions, minimalist design language, and advanced user interface introduce a new era of clean, purposeful aesthetics - where form seamlessly follows function. Inside, the cabin transforms into a digital experience space, powered by intelligent systems that anticipate your needs and respond intuitively to your touch, voice, and gaze. It’s a fusion of next-level engineering and progressive luxury that places people and the planet at the centre of every journey.
A New Digital Era: The Four “Superbrains”.
At the heart of the Neue Klasse lies a revolutionary digital architecture, powered by what BMW calls the four “superbrains.” These high-performance, interconnected computing clusters work seamlessly together to transform the driving experience—from efficiency to intelligence. Each “superbrain” has a distinct role: the first controls the powertrain and driving dynamics; the second manages the automated driving functions; the third oversees the digital experience within the vehicle, including the next-generation BMW iDrive and Panoramic Vision display; and the fourth acts as a smart central interface, integrating all vehicle functions for seamless interaction. Together, these intelligent systems enable real-time data processing, predictive learning, and a new level of responsiveness—ushering in a new digital era for the BMW Group and redefining what it means to drive an electric vehicle.
This powerful digital backbone not only enhances performance and safety but also creates a more intuitive, emotionally engaging connection between driver and vehicle. By combining cutting-edge software with hardware integration, the four superbrains enable the Neue Klasse to learn from its environment and adapt to user preferences in real time. The result is a smarter, more personalised driving experience that aligns with BMW’s vision of a future where digital intelligence, electrification and human-centric design come together in perfect harmony.
Design That Speaks the Future.
The Neue Klasse is more than a vehicle—it’s a visual statement of tomorrow’s mobility. Its design language marks a bold departure from convention, balancing modernist clarity with dynamic proportions that reflect both efficiency and emotion. The result is a striking silhouette that feels instantly iconic, yet unmistakably forward-looking.
Clean surfaces, sharp contours, and a reimagined interpretation of the classic BMW features—such as the kidney grille and Hofmeister kink—combine heritage with innovation in a fresh, contemporary form. Light becomes a central design element, with precise illumination and interactive lighting concepts that communicate intuitively with the driver and surroundings.
Inside, the Neue Klasse represents a radical rethink of space and interaction. The interior is pared down to its essentials, yet enriched with advanced digital interfaces that dissolve the boundary between the physical and virtual. A panoramic digital display, augmented reality head-up projection, and natural voice controls create a seamless, human-centric cockpit—elevating design into an immersive experience.
From every angle, the Neue Klasse speaks the language of progress - purposeful, sustainable, and unmistakably BMW.
Sustainable from the Ground Up.
The Neue Klasse goes beyond zero-emissions driving. It's circular by design, from its high proportion of recycled materials, smart eFuses, and plant-based interior fabrics, to CO2-reduced production methods at BMW’s innovative Debrecen iFACTORY in Hungary. Even the wiring harness has been reimagined — now 30% lighter and more efficient.
Its newly-developed sixth-generation BMW eDrive technology features round battery cells with up to 30% faster charging and 30% more range, making it one of the most efficient electric platforms BMW has ever created.
Neue Klasse X – The SAV of Tomorrow.
With the introduction of the Neue Klasse X, BMW is extending its future-forward philosophy into the world of Sports Activity Vehicles—bringing a new dimension to sustainable premium mobility. This is not merely an electrified SUV; it’s a redefinition of versatility, performance, and digital luxury for a new era of driving.
The Neue Klasse X combines the elevated stance and confident presence of a traditional SAV with the cutting-edge innovations of the Neue Klasse platform. Expect an athletic, aerodynamic design that maintains BMW’s hallmark agility while maximizing efficiency—inside and out. Its form follows a new function: intelligent aerodynamics, intuitive lighting design, and a reduced design language that blends elegance with purpose.
Inside, the Neue Klasse X embraces the same forward-thinking digital ecosystem as its saloon counterpart, offering a seamlessly connected user experience, expansive digital surfaces, and a driver-centric cockpit tailored to both exploration and everyday life. With increased ride height, all-wheel drive capabilities, and the same sustainable circular design principles, the Neue Klasse X delivers future mobility—without compromise.
This is the SAV, reimagined. Ready for everything tomorrow brings.
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