Heading
Close X
Menu
Two icons of British design have teamed up once again! MINI and legendary fashion designer Sir Paul Smith have unveiled the MINI Paul Smith Edition, a collaboration that perfectly blends heritage, creativity, and contemporary sophistication. Following the successful MINI STRIP in 2021 and MINI Recharged by Paul Smith in 2022, this latest edition brings Paul Smith’s signature “classic with a twist” design to the entire MINI family (excluding John Cooper Works models). Let’s take a closer look at what makes this edition so unique.
A Design That Speaks Volumes.
The MINI Paul Smith Edition combines MINI’s iconic design with the playful, optimistic style of Paul Smith. This collaboration isn’t just about colurs - it’s about personality and attention to detail. From exclusive exterior colours to unexpected interior accents, every element celebrates the shared British heritage and independent spirit of the two brands.
Sir Paul Smith, legendary British designer, shares his excitement:
“It’s not often that you see two icons of British design work together in this way… new colours and new unexpected details that will be a welcomed surprise.”
Holger Hampf, Head of MINI Design, adds:
“MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Unexpected elements, like the 'hello' projection on the ground and Paul Smith’s handwritten inscription, bring a smile to your face right upon entering the car.”
Standout Exterior Colours and Accents.
The MINI Paul Smith Edition is available in three distinctive exterior colours:
Every edition also features Nottingham Green accents, from the side mirrors and octagonal grille to the wheel hub covers and one of the roof options - a nod to Paul Smith’s hometown.
The roof itself offers two exclusive designs: one featuring a ‘Signature Stripe’ in Nottingham Green and another with matte and glossy Jet Black stripes. The MINI Cooper Convertible Paul Smith Edition comes with a sleek black soft top, completing the signature look.
All models ride on 18-inch Night Flash Spoke black aluminium wheels and feature a new Black Blue MINI logo, harmonising with the edition’s playful yet refined colour palette.
Interior Details with British Elegance.
Step inside, and the MINI Paul Smith Edition continues to impress. The interior combines modern elegance with playful details:
The digital cockpit also gets a Paul Smith twist, offering three exclusive backgrounds in Personal Mode. Hidden touches like a ‘Hello’ floor projection, the motto “Every day is a new beginning”, and a hand-drawn rabbit graphic on the floor mat showcase the collaboration’s playful spirit.
A Collaboration Rooted in History.
This partnership isn’t new - it’s a long-standing creative journey. Highlights include:
The new MINI Paul Smith Edition continues this tradition, blending heritage, bold creativity, and contemporary design into a vehicle that’s as playful as it is sophisticated.
The Paul Smith MINI Capsule Collection.
The collaboration doesn’t stop at cars. To celebrate the launch, Paul Smith has created a capsule collection of bags, inspired by the design details of the MINI Paul Smith Edition. MINI enthusiasts can now take a piece of this iconic collaboration with them wherever they go.
Every Day is a New Beginning.
Whether you’re drawn to the bold exterior colours, the intricate interior details, or the joyful surprises hidden throughout, this collaboration offers something truly special for MINI fans and design enthusiasts alike. The world premiere took place at the Japan Mobility Show in Tokyo on October 29, and the MINI Paul Smith Edition is ready to make its mark on roads around the world.
KEEP A LOOK OUT.
Keep an eye on our Sandal MINI news page for the latest updates and more exciting news.